![]() People showing a certain level of fatigue could receive a notification suggesting they log out for a period of time, allowing them to rest.Īddressing challenges to equality, inclusion and self-determination (such as reducing or eliminating bias based on race, sexual orientation, religion, citizenship and disabilities) is something social media could be more active about. One way to do so would be to use AI to assess the fatigue or stress of users. That would include mental well-being and social harmonization. They need to better ensure they are not causing any social disruption or any mental harm. Social media companies that wish to be truly socially responsible should consider the following factors.Ĭompanies need to measure the impact their products and services have on society. If you cannot improve the overall living condition of the general population, you should at least not harm them. Wise decision-makers have a responsibility toward people, the community and the environment. Smart business decisions are not just a matter of counting their profit margin, reducing their debt or improving their turnover rate. Reduced staff turnover rate by up to 50%.īut this approach, although a motivating factor for companies to practice CSR, doesn’t include conducting business ethically and with sensitivity towards social, cultural and environmental issues.When will we see a day when social media companies own the responsibility for the damage their services have done to the environment or to the population?Īs an organizational psychologist, I always keep a humanistic approach to business, and instead of writing about the obvious advantage of practicing corporate social responsibility (CSR), I would like to focus on the population’s well-being, as it is the bread and butter of any company, either as employees or as consumers.Ī report by Babson College reviewed hundreds of studies on CSR programs and found that they can have the following strong positive impacts on market value and overall brand reputation: If the individual's well-being has been damaged, it would be under the full responsibility of the provider to offer rehabilitation treatments free of charge. ![]() Therefore, ideally speaking, the social responsibility of social media companies would mean considering assessing someone's well-being (mental and physical health) before the use of services and assessing it again after a prolonged period of time on the media. What Is Corporate Social Responsibility, What Does It Look Like, and Why Does It Matter?Ī simple example of social responsibility would be the leaders of a company considering what happens to resources before and after the use of the product/service.
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